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National Repository of Grey Literature 2 records found  Search took 0.01 seconds. 
Development and position of gentur Merkur in the socialism period
 Ryšánková, Jana ; Vošahlíková, Pavla (advisor) ; Bednařík, Petr (referee)
The thesis focuses on the developement and role of Czechoslovak advertising and promotional agency Merkur, which was the main organization for the management of the commercial and promotional activities of socialist Czechoslovakia. The aim of thesis is description of its origins, development as well as the concrete advertising campaigns to give a comprehensive picture of its existence and production. The work is divided into four main chapters. The first chapter is focused on the political and historical background of the agency's establishment. It brings important milestones in the media development and the overall social-political climate in the socialist promotion area not only during the establishment period but also throughout her existence. The second chapter is devoted to the position and characteristic of advertising in the Czechoslovak period. It describes the origin of television and radio advertising as well as the advertising agencies in Czechoslovakia, with an emphasis on foreign trade agency Rapid, which played an important role in Merkur's work. The penultimate part of the thesis deals with the origins and development of Merkur itself, the subject of its activity, its employment base and its structure. The final chapter describes the promotional tools used by the company and analyzes...
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IT support for promotional agency
 Jahnová, Kristýna ; Gála, Libor (advisor) ; Potančok, Martin (referee)
The aim of this bachelor thesis is to find suitable software tools which can support the promotional agency industry. In my work I will first focus on finding relevant resources and then on environmental analysis in which I will explain what is characteristic for this branch of business and what it faces. The second part is devoted to analysis of processes and information needs by MMABP methodology. Then I get different views to IT needs of agency using MMDIS methodology and the last part of my work focuses on surveying the state of current IT market of complex and separate modules of business systems satisfying needs of promotional agency. I believe the outcome of my work can help especially the owners and the executives of promotional agencies, or other business branches which face similar issues and therefore use similar key processes. Furthermore, my findings may interest developers, who could use the information in order to develop new or improved software the current agency owners often lack.
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